Saras Sarasvathy

Paul Hammaker Professor, Univeristy of Virginia, Darden Graduate School of Business
Saras Sarasvathy

Saras D. Sarasvathy is Paul Hammaker Professor at University of Virginia’s Darden School.  A leading scholar on the cognitive basis for high-performance entrepreneurship, Sarasvathy serves as advisor to education programs in Europe, Africa and Asia. She was also named one of the top 18 entrepreneurship professors by Fortune Small Business magazine. Sarasvathy’s scholarly work has won several awards including the Newman Award from the Academy of Management, the Gerald E. Hills Award from the American Marketing Association, and her book Effectuation: Elements of Entrepreneurial Expertise was nominated for the Terry Book Award.


Effectuation is widely acclaimed by scholars from around the world as a rigorous framework for understanding the creation and growth of new ventures. Relevant research papers and teaching materials including the textbook Effectual Entrepreneurship are available at

Saras received her Ph.D. from Carnegie Mellon University. Her thesis was supervised by Herbert Simon, 1978 Nobel Laureate in Economics. 

Founding Partners